Rothco over 50 years of success!

Rothco over 50 years of success!

Rothco is a well-known American company that specializes in military and tactical gear, as well as outdoor and survival equipment. The company has a long history dating back to 1953 when it was founded by Milton Somberg in New York City. Here is an overview of the history of Rothco and the types of gear they offer:

  1. Early Years: Rothco started as a small surplus clothing and gear store in the heart of Manhattan. At that time, it primarily catered to the military and outdoor enthusiasts by offering surplus military clothing and equipment.

  2. Growth and Diversification: Over the years, Rothco expanded its product range beyond surplus items and began manufacturing its own line of military-inspired clothing and gear. This move allowed them to offer a wider variety of products designed for both military and civilian use.

  3. Military and Tactical Gear: Rothco is well-known for its military and tactical gear, which includes uniforms, combat boots, tactical vests, and gear bags. They also offer items such as camouflage clothing, MOLLE (Modular Lightweight Load-carrying Equipment) gear, and other tactical accessories.

  4. Outdoor and Survival Equipment: Rothco has a significant presence in the outdoor and survival gear market. They offer a range of products such as camping gear, hiking equipment, and survival kits. This includes items like tents, backpacks, camping cookware, paracord, and emergency supplies.

  5. Fashion and Streetwear: Rothco's military-inspired clothing and accessories have also found their way into streetwear and fashion circles. Items like military-style jackets, cargo pants, and camouflage patterns have become popular in urban fashion.

  6. International Presence: Rothco's products are distributed worldwide, and the company has a global presence, serving military personnel, law enforcement agencies, outdoor enthusiasts, and fashion-conscious consumers.

  7. Innovation: Rothco has continued to innovate and adapt to changing market trends. They regularly update their product offerings to incorporate new materials and technologies while staying true to their military and outdoor roots.

  8. Commitment to Quality: Rothco is known for its commitment to quality and durability. Many of their products are designed to meet or exceed military specifications, ensuring that they can withstand rigorous use in various environments.

Rothco's history is characterized by its evolution from a surplus store to a reputable manufacturer and distributor of military, tactical, outdoor, and fashion gear. The company's wide range of products caters to a diverse customer base, and it remains a popular choice for those looking for rugged and dependable gear.

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